Manhattan, Montana - (Website Hosting Directory) - August 14, 2006 - Online marketing firm, Oneupweb, has unveiled PodTractor, a hosted tracking technology, designed to allow marketers to measure podcast performance. Previously, marketers were forced to rely upon less-than-accurate statistics from directories, server log files or listener-installed software on mobile players.

Lisa Wehr, CEO of Oneupweb explained, ''We couldn't find anyone offering this level of tracking, so we invented it. In order to capitalize on podcasting, marketers need to know if they are reaching their target audience, if listeners are subscribing to the series and much more. PodTractor provides that data for podcasters.''

According to Oneupweb, it is the only podcast producer offering this level of tracking (often called metrics or analytics), a critical component in the ongoing improvement of a podcast's value to its audience. And providing it automatically as part of production services is an added convenience for businesses who want a single podcasting source. PodTractor is not coupled with an advertising service. By being independent, business podcasters don't have to offer ads to outside companies to get analytics. Or, they can offer ads without limiting their media packages to one prescribed model or directory client list.

With PodTractor, producers and marketers can:

-- Track data rather than gut feelings
-- Inform management and minimize second guessing
-- Use strategic keywords to attract a larger, preferred audience
-- Use tracking for optimizing their podcast on search engine results pages
-- Coordinate pay-per-click or other advertising around popular podcast search terms
-- Consolidate their online marketing tracking in one place for greater consistency and accountability
-- Save time and costly duplication Featured Data Includes:
-- Summary series and episode overview - month, day, week
-- Most popular series and episode - top downloads
-- Visitors' downloads - which domains visited and what each downloaded
-- Subscribers - non-subscriber downloads or dedicated subscriber
-- Position in top search engine results for keyword topics
-- Top podcast directory referrer - which directory is sending you the most listeners
-- Running trend graphs - week to week and month to month to demonstrate increased downloads, subscribers and position improvement
-- Visiting domains
-- Top converting keyword searches by directory -- Loyalty tracking - organized by series and episode
-- Partial downloads vs. completed downloads - abandonment statistics
-- Number of subscribers by directory

While there are no current competitors to PodTractor's new acuity, several other types of organizations have attempted to provide podcast metrics, including directory sites, registration-based systems from hosting companies and even traditional media research or rating companies (i.e. Arbitron, Neilsen, etc.). Mr. Wehr commented, ''Businesses, even those with podcasting experience, need to see what's working and what isn't. PodTractor is the only independent technology to provide marketers with this insight. It's a new day for podcasting and business.''

Oneupweb has been an online marketer for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, online market research, marketing analytics and more. Oneupweb was named a ''2006 Michigan Top 50 Company to Watch'' and is the only two-time winner of the '' ClickZ Best Search Engine Marketing Vendor Award.''

CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List three years and is recognized as a Leader and Innovator by Lawrence Technological University. The company publishes an SEO / SEM newsletter Online Marketing Brief and a blog and weekly podcast named ''StraightUpSearch.'' Oneupweb is a privately held company located in Michigan.

To learn more, please visit: www.oneupweb.com.