News: Microsoft Office Live, Engages Search Engine Ad Service for Small Business
Redmond, Washington - (Website Hosting Directory) - July 18, 2007 - Microsoft Office Live, has added search engine, Ask.com's sponsored listings to its small-business advertising service. The new deal is designed to allow Microsoft Office Live customers to manage search advertising campaigns on two of the top five search engines, with one service.
Ask Sponsored Listings (ASL) is an automated, open-auction system that allows search marketers to purchase, manage and optimize pay-per-click and contextual advertising campaigns on the ASL publisher network, including Ask.com.
As more consumers are making purchase decisions online, search marketing has emerged as a $15.8 billion global industry, and experts expect it to grow to $44.5 billion over the next five years. Search is also the second most commonly used application on the Web, with 550 million searches daily in the United States, according to Piper Jaffray and Co. Local search is also catching on as more businesses want to be able to target their ads to a specific region; in 2006, local search accounted for approximately 15 percent of total online ad spending. adManager is heeding these trends by offering small businesses a solution to develop a national or locally targeted search-engine advertising campaign in no time that can be managed across multiple search engines.
Baris Cetinok, Director of Product Management and Marketing for Microsoft Office Live remarked, ''We are very excited about the integration of Ask Sponsored Listings, as this provides more options for our small businesses to market their companies and attract new customers. Adding Ask Sponsored Listings to our adManager service gets us one step closer to our goal of providing small businesses with an all-inclusive search engine marketing service.''
Mr. Cetinok added, ''Many small businesses feel that search engine marketing is a complicated and expensive process, and we want to demonstrate to our customers, especially those without a lot of time or budget, that pay-per-click advertising on adManager can be simple and affordable. adManager will help our small businesses promote their companies to the millions out there using the Internet to search for products and services.''
James Speer, General Manager of Search Marketing at IAC Advertising Solutions commented, ''The Ask Sponsored Listings search advertising network reaches over 59 million monthly unique users. The integration of Ask Sponsored Listings with Microsoft Office Live makes it easy for marketers to extend their pay-per-click ad campaigns to our publisher network.''
Search ads are text-based ads displayed on a search results page, looking very similar to search results displayed in the main body of the page; however, they are labeled as advertisements. To start the search engine marketing process, businesses can bid on keywords related to their services and products; their ad then has the potential of appearing when customers submit keyword searches on the Internet. Advertisers are charged only when their ad is clicked, which makes search advertising highly efficient.
adManager facilitates the pay-per-click advertising process for small businesses. Once a small business sets up an account with adManager, it can immediately select keywords to create its ads and set its bid amounts. adManager will work within the company's budget, as well as target the campaign at the local or national level. In addition, the service will show results through detailed reports that describe which keywords are driving customers to the advertiser's Web site.
Microsoft Office Live is a complete set of Internet-based software and services that helps small businesses attract new customers, keep in touch with existing customers and easily manage their business from virtually any location. By combining the power of software plus services, Microsoft Office Live endeavors to help small businesses establish a professional web presence, stay in touch with their customers, and easily access company information from one complete online location.
Ask Sponsored Listings (ASL), introduced in the Fall of 2005, is an automated open-auction system allowing marketers to purchase, manage and optimize campaigns on the ASL publisher network, including Ask.com. More than 48,000 advertisers use the system to bid on more than 25 million keywords.
One the world's largest online advertising solutions and sales groups, IAC Advertising Solutions offers complete solutions for a variety of communication needs and a comprehensive range of advertising products, including search, media, and direct marketing. Search solutions include Ask Sponsored Listings, an automated open-auction system allowing marketers to purchase, manage and optimize campaigns on the ASL publisher network, including Ask.com. Media solutions include online templated ad units and integrated sponsorships, as well as offline media capabilities on IAC's network of leading online brands, including Ticketmaster Citysearch, Evite, Match.com, iWon, Excite, and Expedia. Direct Marketing solutions include email, lead generation, co-registration, sweepstakes and promotions. IAC Advertising Solutions is a division of IAC Search and Media, a wholly-owned business of IAC.
To learn more about Microsoft Office Live, please visit: www.officelive.com.
Posted by editor on Wednesday, July 18 @ 11:50:34 EDT (1335 reads)
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News: Web 2.0 Templates, Debut at Web Development Firm, TemplateMonster
Brooklyn, New York - (Website Hosting Directory) - July 18, 2007 - Web design firm, Template Monster, is now offering Web 2.0 Templates, in addition to its existing 26 web product categories. TemplateMonster.com's new offering, consists of a collection of Web 2.0 Templates, as a a new generation web design concept to facilitate intuitive web surfing.
According to TemplateMonster, while it may seem that the term Web 2.0 means a new version of the World Wide Web, it actually does not refer to any kind of update to Web itself. Web 2.0 only means changes in the ways web designers and users use the web as a platform. Web 2.0 technologies greatly differ from the old web, which is why the design appeared to be the first thing to be changed. Everything starting with the background and ending with content fonts has been changed. This kind of platform provides easier maintenance and a more convenient visit and stay on the website for viewers.
The new product is very easy to use for website owners. Web 2.0 products are generally easy to customize and edit. From the visitor's point of view Web 2.0 is easier to browse and better-looking because it uses specific graphical and navigational tools - like icons, bright color schemes and dividing the content into special functional sections.
David Braun, CEO of TemplateMonster explained, ''The user today is not only a visiting individual surfing the pages, he is now able to change everything to suit HIS own needs in the best way. That is the way the designs are to be prepared. After all it's no fun when everything is the same all over the Internet. And when improvements are about function and design it becomes even more attractive. That is why we are sure that Web 2.0 is the future of the Internet, and our purpose is to contribute to this positive trend.''
Template Monster started out 5 years ago as a project selling simple website templates. Now it has about 15, 000 products and produces approximately 15 new template designs daily. In addition to this, TM has launched a ''Redesign Campaign'' free of charge. Template Monster has also started several successful ''satellite'' projects. Among them are the following: Template Tuning, that can customize any Template Monster products; Web Design Library, a part of the educational network that provides tutorials and other useful materials to novice and experienced web designers; and My Template Storage, which is the affiliate center of Template Monster. Started in 2002 as a project of Artvertex, Inc., Template Monster is its anchor organization, with e-commerce project web design. TemplateMonster.com receives more than 30,000 unique visitors daily, and consistently numbers among the top 1,000 most popular websites on the Internet.
Posted by editor on Wednesday, July 18 @ 11:30:00 EDT (993 reads)
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News: Website Streaming Service, Onstream Media, Awarded State Contracts
Pompano Beach, Florida - (Website Hosting Directory) - July 18, 2007 - Online service provider of live and on-demand, digital media communications and applications, Onstream Media Corporation, has been awarded contracts by the California State Resources Agency and the Board of Equalization, to provide turnkey media creation, encoding, webcasting and archiving services for each of those agencies.
As a result of its recent four year California Multiple Award Schedule (CMAS) contract, The State of California Resources Agency (CRA), engaged in restoring, protecting and managing the State's natural, historical and cultural resources, selected Onstream Media to produce and stream live and archived video and audio webcasts of meeting and workshop proceedings over a 20-month period for its Delta Vision Blue Ribbon Task Force, Delta Vision Stakeholder Coordination Group, California Bay-Delta Authority and Bay-Delta Public Advisory Committee, as well as other public meetings as necessary.
The State of California Board of Equalization (BOE), which focuses on tax parity oversight, ensuring that county property tax assessment practices are equal and uniform throughout the State, awarded Onstream Media a service contract to provide full turnkey audio webcasts of Board and other meetings over a 15-month period. The meetings will be broadcast from the BOE's Sacramento Headquarters, as well as its offices in Culver City.
Randy Selman, President and Chief Executive Officer of Onstream Media commented, ''These two prestigious contracts, which have a total revenue value of approximately $500,000, are a direct result of both Onstream's status as a qualified CMAS vendor and the proven ability of our full featured webcast delivery platform to reliably provide a comprehensive set of services applicable to the BOE and CRA's requirements. We look forward to continuing to expand our relationship with the State of California and are actively pursuing additional contractual relationships with other state agencies.''
Onstream Media Corporation is an online service provider of live and on-demand internet video, corporate web communications and content management applications. Onstream Media's pioneering Digital Media Services Platform (DMSP) provide customers with cost effective tools for encoding, managing, indexing, and publishing content on the Internet. The DMSP provides our clients with intelligent delivery and syndication of video advertising, and supports pay-per-view for online video and other rich media assets. The DMSP also provides an efficient workflow for transcoding and publishing user-generated content in combination with social networks and online video classifieds. Onstream Media also provides live and on-demand webcasting, webinars, web and audio conferencing services. Almost half of the Fortune 1000 companies and 78% of the Fortune 100 CEOs and CFOs have used Onstream Media's services. Onstream Media customers include: AOL, AAA, AXA Equitable Life Insurance Company, Dell, Disney, MGM, Deutsche Bank, Rodale, Inc., Televisa, Thomson Financial/CCBN, PR Newswire and the U.S. Government.
Posted by editor on Wednesday, July 18 @ 11:20:13 EDT (638 reads)
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News: The Planet Showcases Future Web Hosting Solutions, at Microsoft Event
Houston, Texas - (Website Hosting Directory) - July 17, 2007 - Privately held dedicated hosting company, The Planet, participated in the Microsoft Worldwide Partner Conference at the Denver Convention Center, showcasing current and future web hosting solutions.
Steve Kahan, Vice President of Marketing at The Planet remarked, ''As a Microsoft Gold Certified Partner, we're committed to delivering hosting solutions that meet the needs of the Microsoft systems integrator community. More than 22,000 customers rely on The Planet's six world-class data centers that house 48,000 dedicated servers. We'll preview plans for future hosting solutions and highlight the business benefits of partnering with The Planet for Microsoft hosted solutions.''
The Microsoft Worldwide Partner Conference provides a wide range of valuable resources for its partners. The event enables companies to leverage their Microsoft investment by sharing in future business opportunities, participate in hands-on training, and network with other Microsoft teams and the extended partner community.
The Planet is a leading provider of On Demand IT Infrastructure solutions, hosting more than 22,000 small and medium-size businesses and 2.8 million web sites worldwide. By offering servers, software tools and support, backed by its facilities and network connectivity, The Planet endeavors to turn information technology into a competitive advantage, to enable business growth.
For more information about The Planet, please visit: www.theplanet.com.
Posted by editor on Tuesday, July 17 @ 12:09:17 EDT (758 reads)
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News: Web Host, AOL, Launches Content Management System
Dulles, Virginia - (Website Hosting Directory) - July 17, 2007 - AOL has released a new beta version of its myAOL, offering users a suite of three customizable products: a personalized homepage, a content discovery service, and feed reading tools built on a portable personalization platform.
The new myAOL offers a personalized experience using tools that identify, find, share and archive content of personal interest, so that users can discover, use and manage feeds, bookmarks and applications from across the Web, and customize their homepage using simple drag and drop functionality.
David Liu, Senior Vice President, AOL remarked, ''Our goal is to make personalization as effortless as possible while making it as relevant as possible to the user. myAOL allows users of all types to find, and discover, archive, and share content and applications from destinations across the web - all from one convenient product suite.''
The new myAOL suite includes:
myPage: A personalized homepage offering access to content and applications from AOL, as well as third party email providers and Websites. myPage offers a comprehensive widget gallery that provides access to popular content and features from across the Web, such as Google Gadgets.
Mgnet (pronounced Magnet)(http://beta.my.aol.com/page/mgnet): A visual content discovery and recommendations service designed to scout the web for content based on personal preferences. Using image clouds that represent people, places, topics and events, users simply click on pictures of personal interest in order to receive personalized content. Leveraging the robust assets of partners such as Truveo, a leading video search engine, Mgnet delivers a variety of news, blogs and videos related to each image. Users will be able to rate and save content, and later this year, be able to view and add recommendations from their AIM buddies.
Favorites (http://beta.my.aol.com/page/favs): An updated feed reader that combines user feeds and bookmarks in one place, making it easy to find, manage and import feeds. Simple-to-use folders and shortcut keys allow users to quickly skim through and organize content.
In addition, a ''Mix and Share'' feature makes it possible to create and share feeds via e-mail, instant message or AIM. Integrated bookmarks offer a place to store favorite content that can be accessed from any web-enabled computer. New features and functionality will continue to be added to myAOL. Thousands of content sources, third party applications, snaggable widgets and social networking and sharing capabilities, as well as mobile and international access will be integrated throughout the beta period.
AOL and its subsidiaries operate a leading network of web brands and the largest Internet access subscription service in the United States. Web brands include the AOL.com website, AOL Pictures, AIM, MapQuest and Netscape. AOL offers a range of digital services in the areas of education, safety and security, communications and music. The company also has operations in Europe and Canada. AOL LLC is a majority-owned subsidiary of Time Warner Inc.
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