Davie, Florida - (Website Hosting Directory) - December 21, 2006 - Web hosting and cPanel provider, WebCinch, LLC, has launched a new line of reseller web hosting services, including new Linux-based reseller hosting plans, which rely on the cPanel/WHM control panel system.

The solution is hosted on Intel Quad Core Dual Xeon servers, offering customers a robust and reliable hosting environment. Reseller plans include up to 40GBs of disk storage space and up to 300GB of monthly bandwidth capacity.

Eric Barbaglia, Founder of WebCinch remarked, ''One of our strongest selling points in the past months for WebCinch has been our priority of not skimming on the hardware or the network side of our hosting packages. So by introducing today's fully-loaded reseller offerings, we are once again given an opportunity to demonstrate our business and service priorities. I think our customers really appreciate that.''

WebCinch's new reseller plans include many popular hosting service add-ons, such as the Fantastico! script auto-installer package, photo gallery software, the Soholaunch Pro website builder, and support for an array of development languages. Reseller hosting was introduced after an increasing number of existing and prospective clients had specifically requested it to be offered.

Mr. Barbaglia continued, ''Ultimately, by offering this, we are not only able to provide an opportunity for our current shared hosting clients to upgrade to a larger hosting environment, but we are also able to serve a wider spectrum of clients with more advanced and diverse needs. Significant overselling allows many hosting companies the ability to engage in and often to win competitive price wars. As we see it, this practice not only adversely affects service quality, but it also represents a business model that simply cannot be sustained effectively in the long term.''

The company will maintain hosting accounts on the appropriate number of servers needed to house them, as opposed to hosting large numbers of clients on few, under-equipped servers. Reseller plans start at $22.95/monthly and include a 30 day money back guarantee.

Founded in 2006, WebCinch is a new web solutions firm specializing in cPanel-based business-class web hosting. The company appeals to customers with its comprehensive approach to customer support, and unparalleled service reliability.

For more information about WebCinch Reseller Hosting, please visit: www.webcinch.com/reseller_plans.php.

To learn more about WebCinch, please visit: www.webcinch.com.

Chicago, Illinois - (Website Hosting Directory) - December 21, 2006 - An index designed to track the evolution of well-managed search campaigns within a dynamic market, has indicated much of this growth is due to online marketers' increased knowledge and the sophistication of search engine marketing.

In the third quarter of 2006, the majority of marketers within the Performics 50 increased overall search spend an average of 38 percent. This holiday season, marketers were advised to use Cost per Keyword (CPK) to evaluate the overall performance of campaigns. With an average CPK growth of 20 percent from June to September, the Performics 50 indicates that pre-holiday increases in advertiser spending may have arrived earlier than usual this year. The improved visibility of critical search terms on the search engines has led conversion rates and total clicks to increase over the second quarter, up 4 percent and 3 percent respectively.

Cam Balzer, Vice President of Strategic Planning at Performics opined, ''The efficacy of search continues to drive marketers to invest more funding and effort in their search campaign management. Performics encourages marketers to examine the quality of their programs, including their CPK, as a stable CPK denotes balanced growth in a search program. If that growth is unbalanced, understanding why helps monitor a campaign. For example, a marketer might see that costs are going up but that revenue is tracking accordingly.''

The Performics 50 showed an increase in aggressive bidding for higher-priced keywords in the prior quarter as well as marketers utilizing the 'long tail' of lower priced key terms to achieve a balance between broad reach terms and those with a narrower scope. Marketers should expect an increase in campaigns' CPK this month but monitor the metric closely; if it fails to grow by at least 15 percent sales could be lost. Conversely, if the average CPK rises over previous quarters by 50 percent, it may indicate the need to balance a campaign with less expensive 'tail terms.'

The Performics 50 represents 50 actual paid search campaigns managed by Performics' SEM experts using our proprietary DART Search platform. It was established in April 2004 as a means of providing industry benchmarks among search engine marketing campaigns, based on the average number of clicks for the first three months of 2004. Each month after that, new campaigns are added only when campaigns previously in the index deviate significantly in traffic, again based on the average for the three months prior to that month.

Performics manages approximately 280 active campaigns across a wide range of industry categories. The Performics 50, while composed exclusively of Performics campaigns, is therefore intended to reflect the larger universe of marketers engaged in paid search engine advertising.

DoubleClick provides technology and services that empower marketers, agencies and web publishers to work together successfully and profit from their digital marketing investments. Since 1996, DoubleClick has endeavored to empower the original thinkers and leaders in the digital advertising industry. The company's DART and Performics divisions provide services to the online advertising marketplace. DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1500 clients.

To learn more, please visit: www.doubleclick.com.

Topics Covered Include:

Introduction.
Chapter 1: What Is XML?
Chapter 2: The XML Document Object Model.
Chapter 3: Extending the Power of XML with XSL.
Chapter 4: Relational Database Tables and XML.
Chapter 5: Oracle Database and XML.
Chapter 6: SQL Server and XML.
Chapter 7: XML in Heterogeneous Environments.
Chapter 8: Understanding XML Documents as Objects.
Chapter 9: What Is a Native XML Database?
Chapter 10: Navigating XML Documents Using XPath.
Chapter 11: Reading XML Documents Using XQuery.
Chapter 12: Some Advanced XML Standards.
Chapter 13: Data Modeling and XML.
Chapter 14: Applying XML Databases in Industry.
Appendix A: Exercise Answers.
Appendix B: The Sample Database.
Appendix C: Syntax Conventions.
Appendix D: XML Technology.
Appendix E: XML Relational Database Technology.
Index

Research and Markets is an international market research and market data resource, with major research publications from most of the leading publishers, consultants and analysts, concerning key industries, top companies, new products and the latest trends. The market research reports and industry newsletters from specialist research firms and niche market analysts, are listed at the same price as the specialist research firms.

For more information, please visit: www.researchandmarkets.com/reports/c46858.