News: Search Engine Solution for WebXsposure, Enhances Local Visibility
Easton, Maryland - (Website Hosting Directory) - August 26, 2008 - A new Local Search Enhancement Program, Search4ItLocal.com, has been unveiled as an exclusive service designed to greatly increase the chances of local businesses appearing in local natural search results.
WebXsposure's goal, according to Susan Richardson, Senior Project Manager at WebXsposure, ''is to give our clients the power and control to share their business information with millions of internet users. When people in their area go online looking for their products or services, their information should show up first.''
A local search is performed when someone uses a local search engine to find products or services in their area. There are many local search engines that are used billions of times per day such as Google Maps, Yahoo Local, MSN Maps and Local.com. These local search engines are internet versions of the outdated yellow page book that no one uses much anymore.
According to statistics authorities such as Kelsey Group, Comscore, and Neilson, 30 billion searches for local information will be made in 2008. 79% of U.S. households do some kind of search for a local service or product on a daily basis. 77% of Internet users have looked for services and products within an area close to their home or business. 58% of all Internet search engine references are for locally sold products and services.
But Isn't Local Search just another flavor of search engine optimization? Derek Brown, CEO and Internet Marketing Authority at WebXsposure.com doesn't think so.
Mr. Brown offered, ''A primary difference is the mindset of the business community. They have very different priorities and skills than the technology-driven ecommerce SEO adept. And it doesn't make sense for business owners to invest massive time and energy to develop those skills.''
The WebXsposure Local Search Enhancement Program, Search 4 It Local, increases the likelihood of appearing in local search results by creating an optimized and enhanced online business profile for the client - the profile that the web's largest search engines, online directories and industry specific portals use to serve up results to consumers. WebXsposure ensures the accuracy of the profile's critical business data, such as address, telephone number, web address, email address and hours of operation, and further enhances the profile with purchase-triggering information including the products, services, and/or brands that each client offers. A critical addition to the Search4ItLocal.com profiles is the formatting of the information, including but not limited to the use hcard microformating for address and contact information.
Local search is a discipline where few marketing experts have planted themselves largely because they haven’t figured out a way to make it pay for them.
Mr. Brown added, ''Mom and Pop shops and sole proprietorship, which make up a large number of regional businesses can't afford to pay the steep consulting fees that experts charge. Sure, big companies can afford to spend millions of dollars to increase online sales, but most of us don't have that, and many of us don't have a marketing budget at all. That doesn't mean that the small businesses has to miss out, and that's why we've stepped forward with Search 4 It Local.''
Search4ItLocal.com brings a critical element of online visibility to the small to medium size business market at a price well within their marketing budget.
WebXposure was born out of a burning desire to provide solid, quality, cost effective, search engine marketing and web design to a business market craving to be found online. The other agencies do a lot right, but their bottom line always seems to be their bottom line. WebXsposure puts the focus on the customers bottom line, and in doing that, everybody wins.
Search 4 It Local was created to help companies like yours get their information in front of potential customers right away. Our Internet Marketing Consultants are here to help you create and maintain a primary company profile. We've created one central location for your complete profile to live, grow, and be found. Our system will enhance your local visibility.
To learn more about WebXposure, please visit: webxsposure.com.
Posted by editor on Tuesday, August 26 @ 11:39:12 EDT (530 reads)
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News: Web Hosting Tutorial Firm, DemoWolf, Expands Development Program
Nova Scotia, Canada - (Website
Hosting Directory) - August 25, 2008 - Web hosting industry tutorial firm, DemoWolf,
has expanded its development program, through the release of 76 new tutorials for PuTTY, RoundCube, osCommerce and phpBB3.
Rob Moore, President of DemoWolf noted, ''When web hosts purchase tutorials from DemoWolf, we customize them for the host by placing their company logo in the first and last frame of every tutorial. So when their customers view these tutorials from their host's support pages, they are being given the help they need to learn how to use these applications, and the tutorials they watch will be branded with the host's logo... so they'll have their host to thank for the support.''
DemoWolf has expanded its new tutorial development program, which will enable them to release more new tutorials for the hosting industry at a much faster rate.
Within the last two weeks DemoWolf has added four new developers to aid in the creation of new tutorials for the hosting industry. These new developers are Yana Belash in Ukraine, Jessica Krause in Kentucky, USA, Jeff Shotnik in Arizona, USA, and Dominic Quick in the United Kingdom. These new developers are responsible for identifying and developing new tutorials to be added to DemoWolf's growing list of tutorials.
Currently with over 1900 tutorials available to be branded for any hosting company who wants to offer them to their customers, DemoWolf recognizes that there are many areas still within the hosting industry that are not yet covered by their tutorial offerings. With this increase in development capacity, DemoWolf will be better positioned to provide these additional tutorials, and keep up with the pace its customers are demanding.
Also, DemoWolf announced today the release of 6 new tutorial series including 76 new tutorials:
PuTTY series (8 demos)
PuTTY VOICE series (8 demos)
RoundCube series (10 demos)
RoundCube VOICE series (10 demos)
osCommerce VOICE series (14 demos)
phpBB3 VOICE series (26 demos)
This brings the total number of hosting tutorials available at DemoWolf to over 1900, with several hundred more at various stages of development. New series to be released shortly include Direct Admin VOICE, PayPal, vBulletin, H-Sphere 3.1 (end-user and reseller series), DotNetPanel (end-user and reseller series), and Plesk 8.3 for Windows (end-user and reseller series).
DemoWolf is in the middle of a summer-long sale, whereby all their tutorials are on at 50% off regular prices. Orders received during regular business hours are usually filled within 1 hour, while off-hours orders are filled the following morning.
DemoWolf now has over 1900 ready-made custom branded tutorials for the web hosting industry, including tutorials for cPanel, Plesk, Helm, H-Sphere, Virtuozzo, Direct Admin, Email and FTP applications, Domain Registrars, Private Nameservers, phpMyAdmin, SmarterMail, RVSiteBuilder, Fantastico, and many more. DemoWolf is the fastest growing tutorial provider in the industry, and is the only company that produces voice tutorials for many hosting applications.
Posted by editor on Monday, August 25 @ 12:04:40 EDT (4675 reads)
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News: Yahoo! Search Engine Attains Marketshare in US, APAC
San Diego, California - (Website Hosting Directory) - August 25, 2008 - According to interactive marketing analytics firm, Covario, Yahoo! global search engine and web hosting firm, has gained a marketshare in the US and APAC.
According to Covario's Global Search Spend Analysis Second installment in quarterly analysis series covers latest spending trends in paid search advertising for 128 brands at 12 of the world's largest technology companies, including Adobe, Intel, Lenovo and RIM.
Craig Macdonald, Vice President of marketing and product management at Covario noted, ''Our client roster inspired us to launch this analysis series due to our customers' unique positions in the advertising ecosystem - they are US-based, but also global in the scope regarding their paid search advertising programs, so they tend not to be retailers or ecommerce vendors who focus on one geographic region. It is very exciting for us to be able to observe first-hand such trends as the bucking of the biggest losing streak in the paid search market - the loss of market share by Yahoo to Google.''
The release of the Q2 2008 edition of its Global Search Spend Analysis series indicates, that for the first time in two years, Yahoo has grown the percent of spending it commands with major technology advertisers in North America and Asia Pacific (APAC) at the expense of Google. In addition, Covario is beginning to see the first examples of compression in paid search spending growth. This is evidenced by a dip to 43 percent from 52 percent growth rate in the previous quarterly analysis. This dip is in part due to budgetary pressures resulting from economic conditions, as well as better optimization allowing for similar return results at lower spend levels.
This second installment in Covario's analysis series shows the latest global paid search spending allocation patterns for 128 brands at 12 major technology organizations such as Adobe Intel, Lenovo and RIM between Q1 2007 (Q1 07) to Q2 2008 (Q2 08). The combined paid search advertising spend of the analyzed brands represents more than $225 million. Below are some additional highlights from the analysis:
Changes in Regional Spending Allocations by Search Engines reiterated:
• As compared to the 10 percent North America budget allocation reported for Yahoo in Covario's Q1 08 analysis, the percentage increased to 14 percent in Q2 08. This increase in spending came directly from allocations that had previously gone to Google, which fell from 86 to 81 percent from Q1 to Q2.
• While the share of spending allocation in APAC is fairly low, approximately seven percent of budget allocation, it is worth noting that Yahoo's portion increased nearly 35 percent at the expense of Google. Yahoo climbed from approximately 15 percent in Q1 to 50 percent in Q2, while Google plummeted from 72 percent in Q1 to 46 percent in Q2. The remainder of this share gain came from Baidu, which US-based advertisers are finding difficult to use. Q2 allocation to Baidu was only five percent in Q2 from approximately 14 percent in Q1 08.
• Europe, Middle East and Africa (EMEA) is a non-competitive market with Google owning just more than 90 percent of global advertisers' paid search spend. This is up more than 10 percent from a year ago and up nearly two percent from Q1 08.
Changes in Regional Spending Allocations specify:
• There has been a steady increase in allocations to EMEA-based search spending since Q3 07. While mid last year the allocation was less than 10 percent due to complications that arose from Yahoo's Panama platform, in Q2 08 the allocation was up to 27.5 percent. Advertisers are increasing their allocation to EMEA due largely to a more positive economic outlook in the region as compared to the United States. Covario does not necessarily expect a Q3 uptick in spending in APAC due to the Olympics, but there is a possibility of Olympics ads in EMEA and North America driving spending in those regions.
• Spending in APAC was seven percent, down slightly from nearly 12 percent in Q1 08. High tech and consumer electronics companies, which dominate Covario's analysis, tend not to allocate a very large advertising spend in the region due to concerns over protection of intellectual property.
• North America accounts for 65 percent of spending, up by less than one percent from Q1 08 and up approximately 6.5 percent from Q2 07.
The analysis leverages the advanced analytics of Covario Paid Search Insight and the paid search
advertising data for more than two dozen of the world's largest advertisers including Adobe, Intel, Lenovo and Research In Motion (RIM) to determine global spending trends and performance.
Additional findings and graphical representations of these trends are available in Covario's Global Search Spend Analysis Vol. 2 (Q1 2007 to Q2 2008).
Covario, Inc., formerly known as SEMDirector, is the leader in interactive marketing analytics (IMA) software. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for display advertising, paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages.
Headquartered in San Diego, Covario's growing customer list includes some of the world's best known brands in high-tech manufacturing, financial services, electronics, media and publishing and consumer packaged goods, such as Intel, Procter and Gamble, Hewlett-Packard, Lenovo and AIG/AIU among others.
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California.
To learn more about Covario's Organic Search Insight, please visit: www.covario.com.
For more information about Yahoo!, please visit: www.yahoo.com.
Posted by editor on Monday, August 25 @ 11:56:14 EDT (703 reads)
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News: Web Hosting Application, Microsoft .NET, Offered by Radixweb
Ahmedabad, India - (Website Hosting Directory) - August 22, 2008 - Web hosting software development company, Radixweb, provides Microsoft .NET technologies solutions, such as ASP.NET, C.Net, and VB.NET-based custom web application development services.
.Net Solutions at Radix is a global provider of various internet and custom software solutions, to help better manage businesses, for quality service delivery. The company's Dot Net development model guarantees that clients get the best blending of performance, consistency and cost. The process is a tag-oriented development methodology in each stage of the application development process, to minimize risks and reduce development time, which is very important for further business growth of the both sides.
Radix is in the practice of developing and maintaining Microsoft.NET based applications since many years. The company enlists an efficient and highly skilled team, capable of handling the projects of Radix, is presenting itself as a strong contender for developing Microsoft.NET based application with considerable size and complexity.
Some of the key areas demonstrating capabilities in this practice are:
Development Environment
Testing Server
Database
Source Controls
Coding Standards
Other Best Practices
Expertise
All development systems are loaded with necessary tools/utilities to carry out .NET based development. The key tools installed include:
Development Tools (Based on project Requirement)
MS Visual Studio 2003
MS Visual Studio 2005
.NET Framework 1.1, 2.0, 3.0
MS Visual Source Safe Client
DBMS Clients (Based on project Requirements)
The testing server environment consists of separate server for deployment of demo or testing versions with full time Sr. Network and Infrastructure Manager and 2 Jr. Engineers to assist on network/connectivity and infrastructure related issues. The updated versions of the developed applications are regularly deployed on the testing server which is utilized for internal as well as client testing.
This environment helps customers and end-user to test the application over the Internet and provided their feedback/comments. The company provides various options on database to the customer based on their requirements and production environment details. The current offerings for databases include.
MS SQL 2000
MS SQL 2005
Oracle 9i
Oracle 10g
MySQL
Radix maintains a separate Source Control Server to for Visual Source Safe and implements scheduled backups of the server as a part of Business Contingency Planning.
Radix Microsoft.NET Practice recommends and uses Microsoft .NET Library Standards as a part of naming conventions guidelines. This facility helps in standardization of the code and ease of readability for the reviewers.
Some highlighted items used as the best practices include:
Using Microsoft Enterprise Libraries encapsulate the Microsoft recommended best practices for .NET applications.
Using Open Source tools like Cruise Control which is an automated build and integration server.
Using NUnit as a unit-testing framework for .NET based application.
Using Standard 3-Tier Architecture for application development in order to provide the necessary flexibility, scalability and performance gain to the application.
Maintaining standard templates for logging issues, client clarifications, Application Features, etc.
Radix has developed various sort of applications based on Microsoft.NET Platform, catering different sorts of requirements.
Some of the key areas of expertise include:
B2C applications like Shopping Carts, Auction Sites
Bank Claims Management Systems
Socket based programming using TCP/UDP Protocols, console applications, services
Real Estate / Appraiser Management Systems
Content Management Systems
Systems related to Education Domain for Online course/event/training management Our .Net solutions help businesses lessen their cost of operations, heighten operational efficiencies and amplify customer approval.
Glenwood Springs, Colorado - (Website Hosting Directory) - August 22, 2008 - The 2008 Search Engine Strategies Conference and Expo in San Jose, California, will host two of Blizzard's top SEO experts, as featured speakers.
Mary Bowling and Carrie Hill will share substantial knowledge to those interested in current search engine strategies.
The 10th annual SES Conference runs through August 22 and will provide the largest learning opportunity of the year with over 70 sessions covering everything search related. This event will also allow participants a tremendous opportunity to network with fellow marketers, webmasters and executive decision makers.
Ms. Hill, whose session will concentrate on taking advantage of what happens after the click, writes a bi-weekly column, Little Biz, for Search Engine Watch.
Ms. Hill remarked, ''I'm really excited to be speaking at this SES San Jose conference. My session, 'Post-Click Marketing: Converting Search Engine Traffic', addresses a segment of our industry that's in its infancy. If we talk more about conversion optimization and our 'message' is advocated and spread, we can get away from the industry focusing solely about 'traffic' and more about the real indicator of a Web site's impact -- Revenue.''
Ms. Bowling's session will focus on how marketers should utilize the long tail of the Internet and search engine marketing to identify and reach consumers who may otherwise escape their attention.
Ms. Bowling explained, ''I'll present 'The Local Tail of Local Search' on a panel about how bidding on and optimizing for long tail terms can bring more traffic and better converting traffic to your website at a lower cost. This can be a powerful tactic, especially for websites competing with those of big corporations.''
Search Engine Strategies is the leading global conference and expo series that educates delegates on search engine marketing, including optimization and advertising strategies, tactics and best practices. These events provide instruction from the industry's top experts.
Blizzard Internet Marketing, Inc. specializes in website design, hosting, and promotion for hospitality, travel, and tourism industry clients. Named one of the Top 50 Family-Owned Companies in Colorado in 2007, Blizzard's focus is on delivering high return-on-investment online marketing solutions to the hospitality industry.
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