News: Blogging Community Study, Launched by Envision Solutions
San Diego, California - (Website Hosting Directory) - July 31, 2006 - Envision Solutions, LLC and The Medical Blog Network, have begun the first comprehensive study of a global healthcare blogging community.
Envision Solutions, LLC and The Medical Blog Network, have launched the ''Taking the Pulse of the Healthcare Blogosphere'' survey. The study is the first systematic attempt to gather comprehensive opinion and demographic data from the global community of healthcare bloggers. Envision Solutions and TMBN expect to re-field the survey in the future. The healthcare blogosphere is rapidly growing in size and importance. However, little is known about the activity and opinions of large numbers of healthcare bloggers.
The 2006 edition of the survey will run from July 31 to September 29. It is open to individuals and organizations that devote at least 30% of their blogging time to healthcare-related topics. To learn more about the survey, please go to: http://www.envisionsolutionsnow.com/survey.html.
Envision Solutions and TMBN will release the preliminary results of the survey in the late fall. The final results will be presented at Healthcare Blogging Summit 2006 (http://www.healthvoices.com/conference) taking place in Washington, D.C. on December 11.
Envision Solutions and TMBN will collect and analyze data provided by a global sample of healthcare bloggers willing to take the survey. While the data is expected to provide new insights into the attitudes and behaviors of this community, we acknowledge that we may be surveying the most active bloggers and caution against applying the data to the overall healthcare blogopshere.
Envision Solutions is a healthcare marketing communications consultancy. The Medical Blog Network is the world’s largest community of healthcare bloggers. TMBN connects bloggers, their audiences and the healthcare industry via a number of hosting and promotional services.
The healthcare blogosphere is a diverse, vibrant community that generates valuable, free content for the masses. This survey will provide insights on why people blog about healthcare and identify appropriate ways for industry representatives, including public relations professionals, marketers and advertisers, to interact with them.
The rapid emergence of the healthcare blogosphere leaves healthcare consumers, professionals and institutions no choice but to pay attention to it. This new form of media is steadily gaining credibility and shaping the reputations of healthcare leaders, vendors, providers and other industry players. This survey will provide a roadmap people can use to successfully navigate this rapidly evolving online ecosystem.
Envision Solutions, LLC is a full-service healthcare marketing communications consulting firm. The company provides innovative products and services to not-for-profit and for-profit organizations. Envision Solutions' core competencies are in the areas of analysis, strategic and tactical recommendation development, training and content development.
The Medical Blog Network (TMBN) is the world’s largest community of health and medical bloggers. TMBN connects bloggers, audiences and the healthcare industry via a number of hosting and promotional services. We are building a next-generation eHealth resource based on open publishing of healthcare information by consumers and professionals.
To learn more about the Medical Blog Network, please
vsit: www.healthvoices.com.
Posted by editor on Monday, July 31 @ 11:56:26 EDT (2052 reads)
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News: Web-based Management Firm, SuccessFactors, Initiates Customer Community
San Diego, California - (Website Hosting Directory) - July 31, 2006 - On-demand, web-based performance and talent management solutions firm, SuccessFactors, Inc., has initiated a customer community, designed specifically to encourage the sharing of information between its over 500 worldwide customers.
The new site was developd to enable SuccessFactors customers to share experiences implementing and using its performance and talent management solutions and to benefit from the knowledge and best practices. Debuted at the recent SuccessFactors' global user conference, the new website is being used by over 500 customers.
The S
uccessFactors Customer Community is organized around the principle of helping customers succeed through the sharing of knowledge, expertise and experiences. It is hoped that the community will enable SuccessFactors to remain close to the company's customer base and attentive to each individual customer’s needs, resulting in an unparalleled level of proactive customer support for all participating members.
The three key areas of the SuccessFactors Customer Community include:
• The KnowledgeBase - Providing a wide range of SuccessFactors product support information, including recent articles, help videos and product release, features and update notes and how-to walk-throughs and training videos for specific SuccessFactors product features.
• The Forums - Encouraging SuccessFactors customers to speak directly with each other about SuccessFactors products, features and settings, allowing customers to provide feedback to each other and to SuccessFactors’ product development team.
• Case Management - Allows product users to view the current status of SuccessFactors’ on-demand system, submit a case for review by SuccessFactors technical support staff or check on the status of a previously submitted request.
Additional features of the new Customer Community include constantly updated notes and articles on the main page, ranked by popularity amongst the Customer Community's users, and file sharing of documents from SuccessFactors events, presentations and user conferences, so every SuccessFactors customer has complete access to all company and product information, whether they were able to attend a specific event or not.
Lars Dalgaard, Founder and CEO of SuccessFactors offered, ''How many companies would put every single one of their customers in one room with an open microphone. When you are as committed to customer success as SuccessFactors is, you know that this type of open communication is a great forum for learning, building and improving. When you add up the knowledge, experience and expertise of our 500 plus customers and combine it with SuccessFactors' unflagging commitment and technology strength, the potential benefits are incalculable.''
SuccessFactors delivers performance and talent excellence, on demand. The company's software is designed to promote visibility, accountability, and results, enabling organizations to eliminate the politics that destroy motivation and impede performance. Fueled by the industry's highest renewal rate, SuccessFactors has grown to support more than 500 customers and 1.5 million users in 134 countries around the world. Customers include MasterCard International, British Telecom, Textron, Salesforce.com, Cooper Tire and Rubber Company, Volkswagen of North America, Reebok, Pep Boys, Lancaster General Hospital and Grant Thornton. The company has achieved a global industry leading, scalable and secure hosting operation. Founded in 2001, SuccessFactors has multiple worldwide offices collaborating for strong local support of customers.
Posted by editor on Monday, July 31 @ 11:44:31 EDT (1247 reads)
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News: Hosted Wiki Solution, ViaWiki, Debuted by VISI and MindTouch
Minneapolis, Minnesota - (Website Hosting Directory) - July 28, 2006 -
Minnesota Internet Solutions Provider, VISI, debuted ViaWiki, a hosted web creation and collaboration application, designed to allow development and editing of web pages using a web browser.
VISI partnered with MindTouch, a Minnesota software company, in developing this exclusive, feature-rich version of MindTouch's wiki software. Access is free, so individuals and businesses can immediately start using the application online at www.viawiki.com without the need to invest in wiki software or their own server. Companies can use ViaWiki to create a corporate Intranet, conduct brainstorming sessions or update documents and proposals while families can track activity schedules, create a family Website or share photos. ViaWiki allows everyone--even non-technical users--the opportunity to create or revise any page in a website.
Mike Sowada, CEO of VISI offered, ''Many wiki products aren't necessarily easy to navigate or intuitive to use. Some require almost cryptic commands in order to function. With ViaWiki, if you know how to browse the web and do word processing, you're ready to start using it. VISI's exclusive hosted version of MindTouch's software makes it incredibly easy for anyone to update content and share files via the web without the hassles of installing software, maintaining hardware or having IT staff.''
Steve Bjorg, President and CTO of MindTouch added, ''MindTouch and VISI form a powerful partnership for individuals and businesses to use collaborative wiki technology in a hosted environment. Successful online collaboration solutions are based on having an easy to use interface backed by reliable, secure access. VISI is known for reliability and they have repeatedly demonstrated this over the past 11 years.''
ViaWiki is being launched by VISI and MindTouch at the O'Reilly Open Source Convention (OSCON) in Portland, Ore. Wiki software has been credited with encouraging the democratic use of the web because non-technical users have the ability to create web content. Mr. Sowada continued, ''Just like blogs have revolutionized how news, opinions and other information is shared on the web, wiki is revolutionizing how Web pages are created and used. VISI is very enthusiastic about providing free access for anyone interested in applying wiki's many capabilities for a wide range of business and home uses.''
According to the company, VISI is Minnesota's largest locally owned Internet Solutions Provider, offering connectivity, consulting and managed hosting services. VISI serves more than 12,000 business and residential customers throughout Minnesota. The company provides a full range of robust Web and application hosting services, first-rate Internet services and support, colocation services, and personal, expert advice.
MindTouch is a nationwide provider of Intranet solutions for the small to medium-sized business (SMB) market. The company's Managed Office Server (MOS) is an onsite wiki appliance designed for the corporate environment that enables simple collaboration and file sharing among employees. Privately held, MindTouch has offices in St. Paul, Minn. and San Diego, Calif.
To learn more about the
ViaWiki hosted web creation and collaboration application, please visit: www.viawiki.com.
For more information about the company and its product, please visit: www.mindtouch.com.
Posted by editor on Friday, July 28 @ 12:19:56 EDT (1384 reads)
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Santa Clara, California - (Website Hosting Directory) - July 28, 2006 - Hosted Web 2.0 solution for building and maintaining an interactive online presence, SiteKreator, helped Lee Gimpel document and share his ''flashpacking'' adventure through India at PassingThroughIndia.com.
Mr. Gimpel, a writer from Virginia who flashpacked around India and documented his adventure using SiteKreator explained, ''Flashpacking is just backpacking, with an awful lot of tech gear going along for the ride.''
Mr. Gimpel wanted to set up a web site that would let him share his experience with friends and family as well as the broader public. After evaluating various travel blogging packages and web designers, Gimpel selected SiteKreator.
SiteKreator was developed to help everyday users instantly build, host, and manage stunning and engaging web sites, from anywhere Internet access is available. It's goal is to deliver the ''look and feel'' of a professionally designed site and the flexibility of high-end content management system at the price of commodity web hosting. The vast library of upscale, customizable templates ensures a consistent appearance, helping users build attractive and fully-functional sites in minutes. PassingThroughIndia.com combined elegant galleries, blogs, comments, and mailing lists, created and managed all under one roof.
Mr. Gimpel added, ''With SiteKreator's simple and intuitive interface, I quickly created what turned out to be a popular site in the US and India. As I traveled across the country I was able to quickly update my blog and photos from Internet Cafes without worrying about downloading content and editing it with special software or sending it to a web designer to edit for me.''
With recent visibility on CNN Travel, Discovery Channel, and Komando.com, PassingThroughIndia.com simultaneously received tens of thousands of new viewers. SiteKreator's scalable global hosting managed the series of spikes with ease, allowing all visitors to browse the site without interruption or delays. Sites hosted with common providers will crawl or become completely unavailable during any sudden surge of traffic, which is exactly the time a site should be available.
Ivaylo Lenkov, CEO of SiteKreator commented, ''PassingThroughIndia.com is a perfect example of how SiteKreator can enable global social media, even while on the go. SiteKreator helps users focus on content instead of having to deal with the complexities usually associated with site design, development or hosting. Moreover, with SiteKreator's scalable global hosting, customer sites won't suffer outages typically caused by sudden surges in the popularity such as the case with PassingThroughIndia.com.''
SiteKreator is currently preparing the public beta availability of its new Business Edition for entrepreneurs, small-to-medium-sized businesses (SMBs) and independent professionals. During the beta program new users will receive special promotional prices for business packages which include enhanced features and scalable global hosting.
Based in Santa Clara, Calif., SiteKreator was launched in 2002. SiteKreator is a brainchild of NetClime, www.netclime.com, which was founded in 1991. Previous NetClime products include RoNet, a peer-to-peer network operating system, and IRIS Phone, an early VoIP solution.
The SiteKreator team has extensive experience in enterprise CMS, CDN, sophisticated visual art design, and usability, having built thousands of high-end Web sites and custom Web applications for corporate clients.
Posted by editor on Friday, July 28 @ 12:06:42 EDT (2849 reads)
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News: Yahoo! Top Advertising Channel, but Google Provides More Click-Throughs
Reston, Virginia - (Website Hosting Directory) - July 28, 2006 - Digital media measurement firm, comScore Media Metrix, has launched its Competitive Search Marketing Reports, the latest addition to the comScore Media Metrix qSearch suite of products.
The service was designed to enable agencies, publishers and online marketers to compare the effectiveness of online search campaigns to campaigns run by competitors. comScore Media Metrix showcased this new service by examining the effectiveness of search campaigns conducted by the most-visited online travel agencies: Expedia.com, Orbitz.com, Travelocity.com and CheapTickets.com. The analysis revealed that more than 50 percent of the total click-throughs to these sites were generated by sponsored ads, compared to just 11 percent across all Web search activity. Among the sites analyzed, Orbitz.com and CheapTickets.com led the pack, each receiving approximately 72 percent of click-throughs from sponsored ads.
Peter Daboll, President and CEO of comScore Media Metrix explained, ''With search advertising accounting for roughly 40 percent of total online spending, it's clear that advertisers view the medium as a critical component of the advertising mix. This is particularly true for the leading online travel agencies, which receive nearly two-thirds of their search-generated click-throughs from sponsored ads. This high volume of advertising makes it even more important for advertisers to focus on the search terms that have the most relevance to their target audience.''
While receiving a lower number of sponsored ad click-throughs than Expedia.com or Orbitz.com, Travelocity.com appears to be the most effective sponsored search advertiser, yielding a 6.5 percent click-through rate, compared to the 4 - 5 percent click-through rates achieved by competitive sites.
Mr. Daboll continued, ''Although both Expedia and Orbitz demonstrate leadership in total ad exposures and sponsored click-throughs, our analysis shows that Travelocity is making very effective ad placements. While they have a lower percentage of their total click-throughs coming from sponsored ads (59.9 percent) than the other three competitors, Travelocity.com seems to be quite adept at search engine optimization, the other critical component of search engine marketing.''
Yahoo! is Preferred Advertising Channel, but Google Provides More Click-Throughs comScore's analysis revealed that Yahoo! was the preferred engine for sponsored ad campaigns among the most-visited online travel agency sites in April, receiving nearly 44 percent of the sponsored ads placed by these sites. However, Google generated a slightly higher sponsored click-through rate (35 percent vs. 32 percent for Yahoo!), indicating higher ad relevancy.
Marketers seeking to target specific consumer segments can safely assume that the segment's search behavior will reveal a list of topically-relevant sites for advertising purposes, but oftentimes less obvious sites can provide marketers with the greatest financial return. To aid marketers in this effort, comScore provides insight into web-wide behavior for virtually any consumer segment, including those who exhibit specific search behavior. As part of this analysis, comScore examined the non-travel (and travel) sites that were popular among consumers whose search behavior ultimately led them to online travel agency web sites. These consumers were more likely than the norm to visit a variety of non-travel sites, including those offering local content (About Cities & Towns, Citysearch.com, MSN Local Search and SFGate.com), and wedding sites such as TheKnot.com and Weddingchannel.com, most likely in preparation for future trips.
Based on Media Metrix Ad Focus (entities with 1 million or more Unique Visitors), which reports the top advertising-supported sites on the Internet. Note: Index is the propensity of consumers conducting travel-related searches to visit a site compared to the average Internet user. An index of 100 represents parity. For example the table should be read as ''Consumers conducting travel-related searches are 127 percent more likely than average to visit site Bizjournals.com.''
Consumers conducting online travel-related searches are more likely than the norm to be from higher income households without children, and are more likely to conduct their searches from work:
-- Households with an income of more than $100,000 are 10 percent more likely than average to conduct a search on travel terms, while households with an income of $75,000 - 99,000 are 3 percent more likely to do so.
-- Households with one member are 7 percent more likely to conduct a search on travel terms, while households with two members are 5 percent more likely to conduct travel searches.
-- In households where children are not present, consumers are 6 percent more likely to conduct a search on travel-related terms.
-- Consumers in the 25-34 and 55-64 age ranges are more likely to conduct travel-related searches (2 and 4 percent, respectively).
-- Consumers are 23 percent more likely conduct travel-related searches while at work.
comScore Media Metrix, a division of comScore Networks, provides Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix continues the tradition of quality and innovation established by its Media Metrix syndicated Internet ratings, long recognized as the currency in online media measurement among financial analysts, advertising agencies, publishers and marketers, while drawing upon comScore's advanced technologies to address important new industry requirements. All comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
comScore Networks is a digital age measurement service. More than 2 million consumers have given comScore permission to confidentially capture browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia.