Google Search Engine, Named in Top Advertising Website Report

West Simsbury, Connecticut - (Website Hosting Directory) - April 11, 2008 - The host of leading web site awards competition WebAwards, from the Web Marketing Association, has released the Internet Standards Assessment Report (ISAR), to help the advertising industry learn to create more effective and engaging web sites.

William Rice, President of the Web Marketing Association, Inc. remarked, ''The advertising industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts. Advertising websites need to balance their wish to show off creativity and capability via their webs design with the equally important need to inform prospects.''

The WebAwards competition judges consumer goods web sites on seven criteria that combined create award-winning web sites:

ā€¢ Design
ā€¢ Innovation
ā€¢ Content
ā€¢ Technology
ā€¢ Interactivity
ā€¢ Copywriting
ā€¢ Ease of use

Advertising web sites have generally been in line with the ISAR index. They have met or exceeded the index in eight of the past eleven years, but underperformed in 2006. Advertising sites are continuously strong in design and content due to their goal to display a firm's best work. Advertising sites also show increasing scores and strength in innovation and technology. In prior years, advertising sites have historically scored lowest in interactivity; however, in 2007 these scores have caught up with the other criteria areas.

Other past winners include:

2006 - SpotRunner for SpotRunner Website
2005 - Young and Rubicam Brands/Wunderman, Detroit for Meet the Lucky Ones
2004 - Hanon McKendry/The Brand Consultants for Lake Effect Website
2004 - Oasis for Toyota Scion
2003 - Google for Google AdWords
2002 - Fusebox, Inc for JCDecaux Airport US

Companies and organizations wishing to have their small business web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a website's credibility and marketing efforts.

The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis and Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.

The Web Marketing Association will soon be accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The small business industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Small Business web site of 2008. The deadline for entry is May 31, 2008.

The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organiztions: Burst Media, PRWeb, Misukanis and Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating web sites and defining benchmarks based on the seven essential criteria of successful web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective web sites on the Internet today. Entrants benefit from a web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning web site.

With the largest index of websites available on the World Wide Web and the industry's most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google's technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor's Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google's investors include Kleiner Perkins Caufield Byers and Sequoia Capital.

To learn more about the 2008 WebAward ISAR report, please visit: www.webaward.org/isar_report.asp

To learn more about For more information Google, please visit: www.google.com.

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