Web Analytics Honors, for Coremetrics Independent Marketing Solutions Firm

San Mateo, California - (Website Hosting Directory) - October 1, 2007 - Independent marketing solutions firm, Coremetrics, has been cited as a web analytics frontrunner, as it receives top ranking, for strategy and product direction.

Recognized by Forrester Research, in its Forrester Wave Web Analytics, Q3 2007 report (September 2007), honored the Coremetrics firm, with the highest scores for Strategy, a section of the report designed to predict a vendor's likelihood of future success. In addition, the company was cited as ranking highest in Product Direction, a sub-category designed to showcase a vendor's product strategy. Coremetrics also scored well for Integration (4.4/5.0), Reliability (4.5/5.0) and Usability (4.0/5.0).

Forrester cited the Coremetrics executive team as having a ''sharp vision of the market landscape and what clients will need to be successful in the online marketing space.'' The independent analyst firm also declares, Firms looking for a partner, not just a technology vendor, should put Coremetrics on their shortlist. In addition, Forrester writes that ''Coremetrics' strong partnership with IBM WebSphere Commerce solidifies the firm's position as a web analytics Leader for the retail industry, but it's also diversifying into financial services, travel and media/publishing.''

Joe Davis, President and CEO of Coremetrics offered, ''For marketers to realize the true benefits of web analytics, vendors need to be more than just technology providers and take a partnership approach with clients to help them maximize the true strategic impact of effective digital marketing optimization. As e-commerce businesses of all sizes seek to take action on their marketing data, they are increasingly turning to solutions offered by Coremetrics to realize the true revenue impact of digital marketing optimization. We feel our placement as a Leader in Forrester's Wave Report reflects our commitment to provide our customers with new and innovative solutions that scale, are flexible to their needs, automate activities and deliver strategic value.''

Coremetrics' 2007 web analytics platform is powered by LIVE (Lifetime Individual Visitor Experience) Profiles, the industry's only complete record of all visitor activity over time. Coremetrics 2007 allows marketers to improve the performance of all their marketing activities, from email and paid search campaigns to web site usability, by empowering them to target audiences with relevant messages based on prior behavior. Coremetrics is an innovator amongst SaaS providers in providing hands-on business support in conjunction with an on-demand solution that embeds industry-specific best practices, helping clients interpret and make best use of their data.

To assess the state of the web analytics market, Forrester evaluated the offering and strategy of top web analytics vendors across 127 criteria. Coremetrics was one of the leaders among the top eight vendors identified in the report, which was published on September 6, 2007. About Coremetrics Coremetrics is a leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance.

Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics' Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics' solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com or call 877-721-CORE. Coremetrics has strongly supported online privacy since its inception. To learn more, visit http://www.coremetrics.com/privacy.

In August, the firm produced its Coremetrics SMB Solutions online marketing packages, upgraded specifically for Small and Medium Businesses (SMBs). Companies such as Avvo, B and H Photo Video, Cyberguys, Eckler's, eImprovement.com, Gospel for Asia, Movie Goods, Performance, Inc. and Upbeat represent the fastest growing segment of online businesses today, and are using Coremetrics to drive increased ROI for all marketing channels.

Coremetrics SMB Solutions are specifically designed for the unique requirements of small and medium businesses. Tools like industry templates and resources such as implementation engineers enable clients with limited in- house resources to get up and running quickly, for rapid return on investment. Easily customizable dashboards provide decision-makers with information that leads to faster, more intelligent decisions. Questions such as, ''which advertising campaign or medium is working for us?'' and ''what content drives the most conversions?'' are easily answered by a wide selection of pre-built reports. Coremetrics automates many processes, such as feeds to email partners, allowing marketers to spend more time on strategy and less on tactics.

Targeted specifically for smaller, fast-growing companies that need a full-featured web analytics solution, Coremetrics SMB Solutions feature: -- Pre-built report templates and metrics that allow for 'self service' -- Built-in best practices -- Support in interpreting and acting on the data -- Out-of-the-box analytical tools for segmentation and drill-down -- Flexible customization of additional reporting -- Ease of implementation and maintenance -- Fast time to ROI

Coremetrics is an on-demand web analytics and precision marketing solution provider, a web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. The company's LIVE Profiles serve as the foundation for digital marketing initiatives. Coremetrics services more than 1,000 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California.

To learn more, please visit: www.coremetrics.com.

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