News: Web Content Service, USATODAY.com, Reports Traffic Spike in Registrations
McLean, Virginia - (Website Hosting Directory) - April 23, 2007 - Web content news service, USA TODAY, has reported substantial increases in traffic and registered users, following the re-launch of its website. Citing the ''Network Journalism'' initiative which debuted in March as a contributor, the new website features advanced interactive capabilities.
Some of the new features include:
allowing consumer-generated content, along with comments and recommendations, to create a new experience for readers. USATODAY.com experienced a substantial increase in registered users since the re-launch last month, with a dramatic 380% increase in registrations. Readers are also spending more time per visit on the site. Particularly strong traffic gains were seen in the Sports, Money, Travel and Tech sections of the site.
Nearly 40,000 user comments were posted in March. Traffic to the site also increased, according to Nielsen/NetRatings. Unique visitors to the site were up 21% from February, with more than 10,943,000 unique visitors to the site.
Jeff Webber, Publisher of USATODAY.com and Senior Vice President, Advertising for USA TODAY remarked, ''We are very pleased our readers are connecting with USATODAY.com, using the new tools, enthusiastically participating with comments and recommendations, and registering to be a part of the USA TODAY community. It is also gratifying traffic is increasing as users of the site embrace the many new offerings.''
USA TODAY, the nation's top-selling newspaper, will be celebrating its 25th anniversary on September 15th, 2007. It is published via satellite at 36 locations in the USA and at four sites abroad. With a total average daily circulation of 2.3 million, USA TODAY is available worldwide. USA TODAY is published by Gannett Co., Inc. (NYSE: GCI). The USA TODAY brand also includes: www.USATODAY.com, an award-winning news and information Web site that is updated 24 hours per day; USA TODAY Sports Weekly, a magazine for enthusiasts of professional football and baseball; and USA TODAY LIVE, the television arm of the USA TODAY brand that brings the spirit and quality of the newspaper to television.
To learn more, please visit: www.usatoday.com.
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Posted on Monday, April 23 @ 11:45:49 EDT by editor
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